Alta Gracia, the first apparel factory in the developing world to pay a living wage, is a big step toward setting a new standard for apparel manufacturing around the world. But consumers must be energized to buy the new brand in large numbers before other manufacturers will follow suit, several experts said today.
The market is growing for the Alta Gracia products, mainly college logo T-shirts and sweatshirts, but is limited to college bookstores. Much more needs to be done to convince sympathetic groups like unions, human rights organizations and state and local governments to insist on buying only apparel made by workers who earn a living wage.
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